Week One

• List house
• Install temporary for sale sign – permanent sign takes a couple of days
• Install lock box
• Take color photos for Feature sheets/booklet
• Take color photos for ads and MLS
• Prepare neighborhood report for interested buyers
• Visual Tour created
• Review checklist of computer input items with seller
• Input listing into MLS system
• Arrange for delivery of gold For Sale sign
• Prepare feature sheets
• Go over feature sheets with seller
• Deliver feature sheets to seller
• Deliver computer printout sheets to Realtors
• Write 2 to 3 different ads (Homes and Land Magazine, Local Newspapers, Realtor.com)
• Schedule Century 21 Office Tour (Tuesday or Wednesday/ late morning)
• Prepare preview forms for Century 21 agent’s comments
• Seller should call agent to give names and numbers of agents showing house
• Follow up with seller on all showings
• Read the keypad to check on showings
• Discuss with seller when an Open House can be done
• Mortgage analysis flyer prepared for Open house by Century 21 Team approved lender
• Home will be listed on MLSNI, Realtor.com, Century21.com, TeamNaperville.com, HomesandLand.com, Visualtour.com, Homeseekers.com, Birdview.com, Base.Google.com, and in local newspapers

Week Two

• Input MLS Tour schedule into computer
• Include property on MLS Tour for Tuesday and/or Thursday
• Call several agents and make special request that they tour our listing
• Prepare for MLS Tour
• Call sellers to advise them of the results of the MLS Tour
• Call sellers to discuss Century 21 Office Tour comments from tour sheets
• Follow up with seller on all showings
• Read keypad to check in showings

Week Three

• Phone sellers to review any more comments from the Office Tour
• Give seller dates of advertising
• Check the active and sold listings to review activity
• Follow up with seller on all showings
• Read keypad to check on showings
• Mail new listing post cards to neighbors or clients in sphere of influence
• Fax and E-mail listing to Realtors in Naperville

Week Four

• Discuss numbers and reactions of Realtors with sellers
• Provide an update of market conditions if necessary
• Discuss price adjustment
• Update Feature Sheet with any new information or price
• Provide any status changes to secretary
• Schedule 2nd MLS Tour to promote house at new list price
• Make contacts with Realtors to promote MLS Tour
• Discuss listing at Office Meeting to check on clients of other agents
• Update any changes in the computer
• Follow up with seller on all showings
• Read keypad to check on showings

Week Five

• Place house on MLS Tour to keep in front of agents
• Contact all agents who have shown house and advise them of price changes
• Take new photos to reflect seasonal changes
• Change ad copy after one month on market for seasonal changes
• Discuss MLS turnout with sellers
• Follow up with seller on all showings
• Read keypad to check on showings
• If there is a reoccurring problem comment, try to resolve it

Week Six

• Report any reactions on price reductions
• Update ads and report on dates in publications
• Follow up with sellers on all showings

Week Seven

• Discuss any other strategies for the sale of the property
• Possible relist to “new status” to bring listing in front of agents
• If cosmetic changes have been made, reschedule MLS Tour with that info
• If there is a negative reaction that can be resolved, advise agents/buyers accordingly
• Schedule a 2nd or 3rd Office Tour if cosmetic changes have been made
• Advise Office agents of problem areas that have been resolved
• Update computer MLS remarks for cosmetic changes
• Follow up with sellers on all showings
• Read keypad to check showings

Week Eight

• Prepare and deliver updated market information
• Contact neighbors to determine if they know of anyone who is interested in the area
• Ads placed
• Follow up with sellers on all showings
• Read keypad to check on all showings

Week Nine

• Review price and market conditions
• If price changes, input into computer
• Change feature sheets
• Change ad information
• Notify agents of price reduction
• Follow up with sellers on all showings